Texting Playbook

For Eddy & Brownie — pick an angle, tap copy, swap the name, send.

1Pick the angle that fits your relationship with that person. 2Tap to copy — it’s on your clipboard. 3Paste into a text, swap [Name] for their first name, and send. The link previews as the invite card automatically.

Eddy — Invite Texts

First touch. Eddy’s the catching authority — his name carries weight.

Family firstClosest Ranch families & longtime kids

[Name], it’s Eddy Rodriguez. We’re putting on something special this fall — a 3-day catching immersion at the Ranch, just six catchers, me and Brownie on every rep. You came to mind right away. Wanted you to see it before it’s public: flbaseballranch.com/catching-ranch-experience

Hand-pickedTop-priority targets you want to land

[Name] — Eddy here. I’m hand-picking six catchers for a 3-day immersion at the Ranch, Sept 18–20, and I want you to be one of them. This isn’t going on the site — here’s your private link. Let’s get you a seat: flbaseballranch.com/catching-ranch-experience

Create urgencyFence-sitters who move on scarcity

[Name], Eddy Rodriguez. We’re opening just six seats for The Catching Ranch Experience — Sept 18–20 at The Bullpen Davie. They’ll go fast, and the early-bird rate holds through Aug 19. Grab your spot here: flbaseballranch.com/catching-ranch-experience

Brownie — Invite Texts

First touch. Brownie’s the continuity & development voice and the Bullpen Davie host.

Family firstFamilies he’s coached for years

[Name], it’s Brownie. Eddy and I are bringing six catchers to the Ranch this September for three days — every rep, every angle, and a 12-week plan they walk out with. After all these years, you’re one of the first I want in that room. Take a look before it’s public: flbaseballranch.com/catching-ranch-experience

Hand-pickedTop-priority targets you want to land

[Name] — Brownie here. We’re only taking six catchers for this one, Sept 18–20 at The Bullpen Davie, and your name was at the top of my list. It’s not going on the site — here’s your private link. Let’s get you in: flbaseballranch.com/catching-ranch-experience

Create urgencyFence-sitters who move on scarcity

[Name], it’s Brownie. Six seats for The Catching Ranch Experience, Sept 18–20 — they won’t last, and the early-bird rate holds through Aug 19. Wanted you to have first crack at it: flbaseballranch.com/catching-ranch-experience

Reminders — Same Thread

Follow-ups in the existing text thread. No need to re-introduce yourself.

Gentle nudge~5–7 days, no reply yet

[Name], circling back — still have a seat with your name on it for the Catching Ranch Experience (Sept 18–20). Want me to hold it for you? flbaseballranch.com/catching-ranch-experience

Early-bird deadline~1 week before Aug 19

[Name], heads up — early-bird for the Catching Ranch Experience closes Aug 19. After that the rate jumps to $2,999. Lock your seat before then: flbaseballranch.com/catching-ranch-experience

Last seatsONLY when actually true

[Name] — down to the last couple seats for Sept 18–20. Only six total and I didn’t want you to miss it. Grab one here: flbaseballranch.com/catching-ranch-experience

Two rules: Always swap [Name] before sending — the personalization is what makes it feel like a real invite. And only send “Last seats” when it’s actually true; with six total, the list will know if you cry wolf.

Split the list so each person hears from whichever of you knows them best.